New Clients vs. New Business
For most creative businesses, the focus is on a single moment in time. If you are a planner, stationer, photographer, floral designer, event designer, etc. working on an event, you work with your...
View ArticleCommissions, Referral Fees and Markups
At Engage '09, during her speech Marcy Blum took the bull by the horns and said that she is a "reformed commission taker". She said that she does not approve of the practice unless it is plainly...
View ArticleWhat Is Your Next Step?
For those of you who have been practicing your art successfully, the question I am sure you are always confronted with is: what is my next step. I recently wrote about Growth vs. Expansion and will...
View ArticleOutsourcing
As an investment banker and financial executive, I learned early and often that a client with significant repeat business runs the show and can get FANTASTIC results by wisely dividing its business....
View ArticleOwn Your Brand
The endlessly fascinating part about creative businesses is just that -- their creativity. And, at the end of the day, your version of what it is to be creative is what you are selling. So many of...
View ArticleWhat Will Your Legacy Be?
The event business recently lost an icon: Robert Isabell. Yesterday, the New York Times ran a full page story (in the Style Section, of course) memorilizing Robert and his work. There will only be...
View Article"Package" Does Not Equal Custom
I Twittered a few days ago that I am on a mission to wipe the word "Package" from the vocabulary of every creative business. Add to that list "Inventory", "Offerings" or any other descriptor that...
View ArticleBusiness Trends Vs. Fundamentals
Every creative business exists as a function of time. Trends, technology, demand, fashion and economic realities are always changing and evolving. Your business model may, in fact, exist only because...
View ArticleSell Who and What You Are
I speak with a lot of artists about their businesses (hopefully, with many more to come). Too often, the stories are the same. That is until they break out with "When I toured with "Wicked" last...
View ArticleI've Moved
The new home for the blog is:www.thebusinessofbeingcreative.comYou will automatically be redirected to the new site in 10 seconds. All posts here are also imported there, so if this is your first visit...
View ArticleNew Clients vs. New Business
For most creative businesses, the focus is on a single moment in time. If you are a planner, stationer, photographer, floral designer, event designer, etc. working on an event, you work with your...
View ArticleCommissions, Referral Fees and Markups
At Engage '09, during her speech Marcy Blum took the bull by the horns and said that she is a "reformed commission taker". She said that she does not approve of the practice unless it is plainly...
View ArticleWhat Is Your Next Step?
For those of you who have been practicing your art successfully, the question I am sure you are always confronted with is: what is my next step. I recently wrote about Growth vs. Expansion and will...
View ArticleOutsourcing
As an investment banker and financial executive, I learned early and often that a client with significant repeat business runs the show and can get FANTASTIC results by wisely dividing its business....
View ArticleOwn Your Brand
The endlessly fascinating part about creative businesses is just that -- their creativity. And, at the end of the day, your version of what it is to be creative is what you are selling. So many of...
View ArticleWhat Will Your Legacy Be?
The event business recently lost an icon: Robert Isabell. Yesterday, the New York Times ran a full page story (in the Style Section, of course) memorilizing Robert and his work. There will only be...
View Article"Package" Does Not Equal Custom
I Twittered a few days ago that I am on a mission to wipe the word "Package" from the vocabulary of every creative business. Add to that list "Inventory", "Offerings" or any other descriptor that...
View ArticleBusiness Trends Vs. Fundamentals
Every creative business exists as a function of time. Trends, technology, demand, fashion and economic realities are always changing and evolving. Your business model may, in fact, exist only because...
View ArticleSell Who and What You Are
I speak with a lot of artists about their businesses (hopefully, with many more to come). Too often, the stories are the same. That is until they break out with "When I toured with "Wicked" last...
View ArticleI've Moved
The new home for the blog is:www.thebusinessofbeingcreative.comYou will automatically be redirected to the new site in 10 seconds. All posts here are also imported there, so if this is your first visit...
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